The 10 Minute Rule for Workshops that Really ‘Work’

We’ve all been there. You sign up for a workshop, excited to finally figure out a problem in your business. You log into Zoom, notebook open, ready to go.Then, the…

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Is Your Offer Really Just One…. or Five in Disguise?

Picture someone standing at the trailhead about to take on serious backcountry terrain. Pack on their back. Big dreams in their chest. And somewhere around 65 pounds of "just in…

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My Cheatsheet for What Kind of Offer to Create

I've spent a lot of time over the years figuring out how to make sure my work actually lands with the person on the other side of the screen (or…

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Too Many Ideas? Why You Need An Offer Ecosystem

If you feel perpetually stuck at a crossroads in your business with a ton of ideas for offers, this is for you! Maybe you're sitting there with brain (and a…

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Is Pre-Selling Really Worth The Hype?

There's a massive piece of popular advice that gets repeated constantly in the digital offer space: You should pre-sell your course or digital product before you build it. Nearly every…

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